Rinconcito Hispano, an ‘authentic Hispanic experience’, enjoying early success in north Ames

One of the few authentic Mexican markets in the Ames area has enjoyed early success during its first few months of being open to the public.

Rinconcito Hispano, a Mexican market and taqueria located at the Northern Lights Center in north Ames, opened its doors for the first time in February. 

Store Owner Juan Carlos Angel, originally from Jalisco, Mexico, has lived in Ames for approximately three years now. Rinconcito is his first owned market, and after nearly three months of being open for business, Angel reports a positive flow of customers, both of the traditional Hispanic population and others who are curious to try a taste of Latin-American cuisine. “Business has been good,” Angel stated. “Thank you, everybody!”

According to Angel, the store offers several aisles of Mexican grocery options, including tortillas, cheeses, homemade salsa, cookies, Mexican drinks, and more.

In the taqueria, customers can order “street tacos with the flavor of Mexico,” Angel says. Food is made “fresh-to-plate”, with a wide variety of entrée and side options. Popular items include pupusas, which are flavorful corn rounds stuffed with toppings of your choice and accompanied by a homemade tomato-based sauce and homemade curtido, the Salvadoran cabbage relish.

Other popular menu items include quesabirria and esquite, dishes well-known to the Hispanic community. Quesabirria is brisket meat in a corn tortilla with chiles toreados, grilled onion, consomé, and other toppings. Esquite is a unique dish featuring corn grains with cream or mayonnaise, cheese, chili, salt, and lemon.

For more information on the market and taqueria, visit the store’s page on Facebook.

Rinconcito Hispano is located at 823 Wheeler Street, Suite #1 in Ames. Orders can be made in person or for pickup or delivery via DoorDash and GrubHub. The store and eatery is open daily from 11:00 a.m. to 9:00 pm.

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