Ulta Beauty will open for the first time in Ames later this week, following months of interior and exterior construction to the Duff Plaza site.
According to Public Relations Manager Amy Clabots, the store will open for the first time Friday morning. “We’re excited to open our new store in Ames to offer guests a convenient way to get the beauty essentials they love,” she explained. “The new location will soft open on April 23, with the grand opening taking place beginning on April 30.”
The well-known beauty company’s Ames store had been initially announced in spring of 2020 and, at the time, Vice President of Public Relations Eileen Ziesemer cautioned the public to be patient as they awaited more details on the location’s grand opening. “Everything has been fluid as it relates to COVID-19, and our top priority is the safety of our guests, associates and the communities we serve,” she said at the time. “We had plans to reopen many stores [in 2020]. Given COVID-19, some of those plans have delayed. Our intention is to rephase timing for grand openings. And that all changes state to state, county to county, city to city, based on regulations.”
The opening of the new location in Ames will mark the fourth Ulta Beauty to set up shop in Central Iowa, joining three others currently in the Des Moines area. It is also set to be the 11th Ulta Beauty to open in the state of Iowa.
Ziesemer indicated that one of the largest selling points with the Ulta Beauty brand is its ability to unleash a fresh wave of opportunities for young people to be themselves and have fun while doing it. “What differentiates Ulta is the real passion you find in our associates,” she said. “The real diversity and inclusion you find in our culture. For guests, it’s the expansive selection and the opportunity to not only look and engage, but to play and discover and really find a place where self-expression is theirs.”
In that same 2020 interview with StoryCounty.News, Ziesemer also conveyed the company’s excitement in opening the new store in a town full of such youth and vigor. “Ames is home to Iowa State University, which welcomes thousands of students every year,” she noted. “And the Ulta brand looks forward to delivering beauty goods and services to the people in this wonderful community.”
The Ames location will feature the standard Ulta Beauty store layout. According to Clabots, it will offer a full-service salon, which will include hair, skin, and eyebrow services.
Clabots confirmed this week that, due to the ongoing pandemic, a ribbon-cutting ceremony will not take place for the establishment “at this time.” However, grand opening specials will be offered to patrons the weekend of April 30. “We will be offering guests 20% off their entire purchase and 25% off salon services for first time clients,” she said. “In addition, those shopping over the weekend will receive a bounce back offer at the register to use during a future Ulta Beauty visit.” Clabots concluded by expressing positivity with regards to how she expects the Story County community to receive the new store. She believes the Ulta brand will offer something no other company can truly rival. “Ulta Beauty is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products, and salon service,” she noted. “Our guests can satisfy all of their beauty needs with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label, the Ulta Beauty Collection.”
Ulta Beauty, which is located at 1505 Buckeye Avenue, Suite 102 in Ames, will open for the first time Friday, April 23 at 10:00 a.m. Grand opening specials will begin Friday, April 30 at 10:00 a.m. The store will be open weekly, Monday through Wednesday from 10:00 a.m. to 8:00 p.m., Thursday through Saturday from 10:00 a.m. to 9:00 p.m., and Sundays from 11:00 a.m. to 6:00 p.m. Store associates can be contacted by calling 515-686-4637.